Time: 2013-02-05 01:46:40
At the end of 2012, a melodious movement was performed in China. Having completed the performance in over 50 countries, Italian Philharmonic Orchestra, an international symphony orchestra, set foot for the first time in China, a place that they have long been yearning for. On December 30, they came to Chengdu, a leisure city with a long history and profound art background. In the very evening, the Jinse Opera House was crowded with audients. People in Chengdu had been waiting for the orchestra which was known as the "Music Cyclone in the Mediterranean Region", and its angelic voices won the standing ovation of all the audients. Moreover, during the performance in Chengdu, Italian Philharmonic Orchestra received substantial support, including the sponsoring in the whole course, from Raidy Boer which was heavily influenced by the Italian culture. In addition, Liu Changming, President of Raidy Boer Enterprise, and the high-ranking management were present in the performance site to enjoy this music banquet.
The performance kicked off at the gesture of Ovidio Balan, one of the greatest conductors in Europe at present. Then the whole Opera House was swiftly immerged in the world-class elegant music. The mixing of various instruments presented a unique Mediterranean style, just like we were indulged in a beautiful natural scene with blue sky and bright sunshine. A kind of sky-blue romantic feeling swept through us, and we could not help but hold our breath to enjoy.
Later, three world-class tenors, Roberto Costi, last disciple of Luciano Pavarotti who was a world-famous tenor, Stasi Domingo, love song prince of Italy and Pablo Dupuy Juan, folk song prince of Italy, sang together many folk songs of China and Italy that were familiar to all, mobilizing the spectators to push the atmosphere to the grand climax. In return, the enthusiasm of the audiences moved the singers, so the whole orchestra was in the optimum condition throughout the evening, winning one wave of applauses after another which resounded throughout the whole Opera House.
After the ending of the performance, the audiences still remained enthusiastic, and many of them took pictures on the scene for future recalling of such an unforgettable night. After enjoying the performance, Liu Changming, President of Raidy Boer Enterprise, failed to hide his joy, expressing that it was a great honor of Raidy Boer to sponsor such a world first-class orchestra to perform in Chengdu: "Raidy Boer has always been developing itself by following exploration of Italian arts and culture. In the years of being engaged in the fashion industry, we have deeply realized that art is of much significance and value to fashion, so we remain our concern over the Italian culture in the process of bettering the design and manufacturing standards. Only if we have any chance, we would keep intense exchanges with the culture and art of Italy so as to contribute to building a bridge connecting the art of China and that of Italy. Here I would also like to take advantage of this cooperation to show my gratitude and New Year greetings to all the people who have given continuous support to Raidy Boer."
Since its establishment, Raidy Boer Enterprise has been tied up with Italy. Its three brands, Raidy Boer, GHILARO and ferrante (an agency Italian brand), are closely associated with Italy in various respects of brand concept, product design, etc., and in the meanwhile, the international strategies of Raidy Boer is also originated in Italy. It is known that since 2006, Raidy Boer has participated in the PITTI UOMO Florence Menswear Show, the most professional and influential menswear brand show in the world, twice each year to compete with many world class brands in this show. Raidy Boer also utilizes this platform to go global, and absorbs the spirit of Italy. In addition to sponsoring the performance of Italian Philharmonic Orchestra in Chengdu, Raidy Boer cooperated with the Palermo City Pavilion of Italy in the Shanghai Biennale in this October, demonstrating the superior art and culture to the Chinese. It also designs the art works into products, trying to integrate the culture and art of Italy into every aspect of Raidy Boer's three brands. In the future, Raidy Boer will go on focusing on Italian culture and art so as to bring the most Italianate aspects to Chinese consumers.
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